DIGITAL EASTER ACTIVATION:
INTERSPORT, in the context of its overall “Give them the present they always wanted” (“ΧΑΡΙΣΕ ΔΩΡΑ ΓΙΑ ΝΑ ΤΑ ΖΗΣΟΥΝ ΟΛΑ”) Easter campaign, assigned Digitall the creation of a Facebook Activation, that would support their 360 campaign and build awareness in order to make INTERSPORT stores an easter gift shopping desination.
Digitall created a microsite www.intersportdora.gr where users were asked to choose form a large Gift List, the presents they would like to be given this Easter. After submitting their chosen Gift List, they could share it with their friends in order to enter a draw. The lucky winners were awarded the items included in the gift list they summited.
The microsite’s design was responsive, making it fully adaptable to any screen size and orientation (mobile, tablet, desktop) so users would feel comfortable navigating through it no matter what device they used to access it.
The activation was supported by targeted Facebook Ads and had 3.810 entries, which drove traffic and boosted online sales at the INTERSPORT e-shop.