This special festive application was launched on Christmas 2013 for BDF and its “sweetest” brand, Liposan lip balms.
The aim was to give users the chance to create their own “sweet” holiday Kissmas moments,
collect them in our Kissmas Album and give other users the chance to flip through it.
Each user was given a chance to select a background image (indoors or outdoors), pick a specially designed Liposan Girl character,
his/her favorite Liposan and a wide range of Christmas elements to complete his/her “Kissmas moment” creation.
After 3 weeks, and with no media support, the Facebook page fan base was tripled because of the 33.000 new fans that were added!
We also had over 500 positive comments either on our wall or inbox and 3.300 participations
that were mostly not prize-driven, an assumption based on our 12% post engagement rate (with usual average engagement rate being 3-5%)
