Digitall created this cross platform activation, supporting the below the line in-store activation “monadika omorfi”
(uniquely beautiful) that took place inside Hondos Center stores.
Users were given the chance to enter a microsite, log in with their Facebook account and share what makes them
feel beautiful in order to participate in the contest and win special prizes.
Users were also offered the chance to win 10 extra draw entries if, along with their statement,
they also uploaded a selfie shot standing next to the “monadika omorfi” promotional stand set inside a Hondos Center store.
The application offered the brand valuable and usable user generated content and 80 Schwarzkopf
or Syoss gift packs were granted to the lucky winners.
