My Mocaccino Barista Challenge

digital & physical Campaign

My Mocaccino Barista Challenge

What was requested through our constant collaboration was the creation of a campaign that would activate the Lavazza partner network in Greece in a creative way,
draw attention to Lavazza’s portfolio and have a great Reward as a reward. The combination of digital + physical would be ideal

If you are a barista at one of the partner Lavazza cafés, this is your chance to win a trip to Turin, visit the Lavazza Training Center
and shoot your very own Lavazza Mocaccino tutorial video.

Create your own version of a hot or cold Lavazza Mocaccino, adding your personal touch to the recipe. Make a video of it in the cafe where you work
and upload it to the microsite! 10 best entries will take part in a live testing event, where our judges will choose the big winner!

There we created a unique video, where Dionysis Moustis trainer based in Greece invited the Baristas to take part in the energy.

HUB of the activation was the Microsite & the final phase was defined to be with a physical presence in HORECA.
There the 10 finalists, prepared their creations live & the committee after tasting them highlighted the big winner who won a trip to the Lavazza Training Center in Turin.

The activation was supported with targeted banners, newsletters & posts on Social media.