Alexis Aggelidis, industrial designer and Head of the AKTO Product & Design Innovation course, always dreamed about creating a design concept space that would be more than just another sushi restaurant. Nami Sushi, is a modern design Japanese restaurant, located in the heart of Glyfada’s shopping center, which opened its gates in March 2017.
Since the beginning, Digitall was in charge of Nami’s entire online presence and digital promotion by :
1. Creating Nami’s website www.namisushi.gr.
From 03/2017 until 10/2018 the site was visited by 8.600 unique visitors with an average staying time of 1.45 min.
2. Setting up Nami’s Google Suite & Google Business Account.
From 03/2017 until 10/2018, Nami had 16.029 searches, 1.420 actions (website/directions/calls) and photos featured on the site got 40% more views when compared to similar business site’s photos.
3. Setting up and managing Nami’s Foursquare Business account.
From 03/2017 until 10/2018, the restaurant has accomplished a 8.1 rating and is already 5th in Glyfada’s Sushi Restaurants List. It also has 15.081 Tips views and 46 Venue Likes. Foursquare ads targeting the area were also used in promoting the restaurant.
4. Creating and managing Nami’s Facebook page,
building a community as well as Nami’s Digital & Social identity. www.facebook.com/NamiTemakeria
Content Strategy was based on 3 pillars:
OUR HEART: Food +Art =Visual, aiming at the ‘I want it now’ reaction
OUR HEAD: We have EVERYTHING you need about sushi, wide variety of plates / USP – TEMAKI
OUR EXPERIENCE: We are SUSHI/TAMAKI EXPERTS and we are here to offer you a unique tasting experience.
Creating a location activated Facebook frame NAMI camera effect featuring the hashtag #lovenami.
Designing and running targeted low budget Facebook ad campaigns and Like Ads, aiming at community growth, targeting the area using precise Geo-Targeted ads, devices etc.
Promoted Posts, aiming at rising our content’s reach and user engagement.
From 03/2017 to 10/2018 in only a few months and with a limited ad budget, Nami’s Facebook Page has reached 4.545 (Quality) Fans within the Athens area and has a 140 reviews.
Since the restaurant’s opening, the page’s engagement rate has never dropped below 4% while maintaining an 7% average weekly engagement rate. It should also be noted that no kind of contest was ever run by the page.
5. Creating & managing Nami’s Instagram account
Our strategic goal was to use eye-catching content to engage users on this very different social medium and build our Followers base.
We created 1 generic brand hashtag & some other hashtags, such us #lovenami, #namiweekend #NamiExperience #NamiSumemr etc
– we generate engaging content based on Cinemagraph technique & Βοοmerang videos, Instagram stories (emoji slider sticker, poll etc)
In a year, with a limited ad budget, without contests, nami instagram account has reached 900 followers with an 8% average weekly engagement rate
In a year Nami has reached 130,872 views in search results, 7,740 page visitors, Rating: 4.5 out of 5
No1 in ranking for sushi restaurants in Glyfada.
7. Coming soon: Influence marketing strategy