For the launch of a new sunscreen with much FUN character and communication, we had the opportunity to create a digital CAMPAIGN
outside facebook but nevertheless connected to social media mechanisms to create buzz
around the new fun SUNCARE of NIVEA which apart from in protects, cools at the same time.
An opportunity to have some fun with an application that lets users send their friend a personalized Video Card
in order to ‘cool them down’ during that countdown to the summer holidays!