New awareness campaign for psoriasis.
Digitall handled the concept, design and implementation of the ‘Ψιτ’ digital campaign.
The idea is based on the need to awaken the audience, which is easily disappointed and connected to a feature of the new product in such a way that the message is discreet.
‘Ψιτ’, is the reminder you need to get started again, not to let it go.
The campaign has a video & hub landing page >
Αlso was supported by YouTube video ads, bumper ads, banners, Facebook ads & native advertising.