INTERSPORT in the context of its overall “Running/ΖΗΣΤΟ (live it)” ATL campaign,
was inviting people to bring their old shoes to the stores to get a 20% discount on their next purchase involving running shoes.
We were asked to support this campaign online and drive traffic/sales to the INTERSPORT e-shop.
In order to do so, we created a Facebook activation asking users to write a goodbye message to their old running shoes
and share it with their friends.
The activation was titled «γράψτο στα παλιά σου τα παπούτσια».
All users that participated in the activation were given a unique code that offered them a 20% discount
on any pair of running shoes purchased on the INTERSPORT online shop.
The activation that was supported by a targeted Facebook ad campaign,
had over 3.500 participations and significantly boosted running shoes sales and e-shop traffic.