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To beard or not to Beard

NIVEA MEN DIGITAL CAMPAIGN

To beard or not to Beard

This campaign designed for NIVEA MEN was based on the insight “I will not shave because I am trendy”.
We decided to challenge users into being convinced to shave it all off. We took a simple idea and turned it into an interactive mechanism.

The user was faced with a series of questions and facts that were designed to convince him to shave,
emphasizing the problems that derive from having a beard.

This activation was hosted on the niveamen.gr website and was supported
by a display campaign, YouTube creative pre-roll videos and Facebook ads.

Pre-Roll Video: