This campaign designed for NIVEA MEN was based on the insight “I will not shave because I am trendy”.
We decided to challenge users into being convinced to shave it all off. We took a simple idea and turned it into an interactive mechanism.
The user was faced with a series of questions and facts that were designed to convince him to shave,
emphasizing the problems that derive from having a beard.
This activation was hosted on the niveamen.gr website and was supported
by a display campaign, YouTube creative pre-roll videos and Facebook ads.